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M3 and Real World Studies

Vital research that provides context and value to clinical trial results. 'Real world’ evidence or data studies are increasingly popular market research methodologies used to examine real patient data. This information is analysed alongside their opinions about treatment and management…

Understanding healthcare market research

Working in the pharmaceutical industry includes frequent use of market research and collaboration with fieldwork agencies like M3 Global Research. The M3 blog spoke to someone working regularly at that interface about how healthcare market research affects their decision making.…