Emerging technology and the healthcare sector

According to PwC Health Research Institute’s Annual Report, 2017 is the year to prepare for the eventual arrival of emerging technologies and their impacts on business models, operations, workforce needs, and cybersecurity risks. Here’s what we found out when we…

Celebrity endorsement in healthcare campaigns

celebrity endorsment

Celebrity endorsement in healthcare campaigns is a form of marketing strategy which involves celebrities or high profile figures using their social status to help promote a product, service or raise awareness on environmental, social, or health matters. Evidence on whether…

Physician revalidation process

revalidation process

Physician Revalidation, which aims to demonstrate an acceptable level of competence in doctors, is attracting increasing interest worldwide. Especially since the definitions and mechanisms of revalidation vary significantly across countries – there’s no accepted ‘best practice’. While in the US…

Patient’s Use of the Internet for Medical Information

The creation of the internet has improved the accessibility and easy dissemination of information. However, the unlimited bounds of cyberspace have resulted in a collection of a predominantly disorganised resources. There are opposing opinions here: whilst many physicians perceive internet…