The healthcare industry use market research to access the expert opinions of doctors and a variety of other professionals, regarding products and services currently or potentially being marketed, to ensure they are relevant, safe and will have the opportunity to succeed.
New ‘Real World’ study on Haemophilia
‘Real World’ evidence or data studies are increasingly popular market research methodologies used to examine real patient data. 'Real World' methodologies complement the work of clinical trials by providing a larger evidence base and context. Clinical trials are often biased towards…