JUNE 22: World Kidney Cancer Q&A Day

World Kidney Cancer Day

The first-ever World Kidney Cancer Q&A Day will be celebrated on June 22, 2017 by patients, carers, health care professionals and local organisations around the world. Individuals and groups will raise awareness about kidney cancer and try to answer the questions that…

Celebrity endorsement in healthcare campaigns

Celebrity endorsement

Celebrity endorsement in healthcare campaigns is a very common form of marketing strategy. It involves celebrities or high profile figures using their social status to help promote a product, service or raise awareness on environmental, social, or health matters. Evidence…