Healthcare market research is a way to gather information and insights about how people feel, think and experience healthcare services, products, and devices.
This can be done through various methodologies such as questionnaires, online surveys, interviews, focus groups, observations studies, among others.
Market research has a vital role in shaping and improving healthcare treatments and products since the core purpose is to get feedback from the people who use them.
Healthcare market research studies are designed to help life sciences organizations understand how their medications and devices are being used or might be used in the future.
By asking questions and listening to the experiences of patients living with certain conditions and the healthcare professionals that treat those conditions, they are able to make informed decisions on how to further develop their healthcare services and products.