Celebrity endorsement in healthcare campaigns

celebrity endorsment
Celebrity endorsement in healthcare campaigns is a form of marketing strategy which involves celebrities or high profile figures using their social status to help promote a product, service or raise awareness on environmental, social, or health matters.

Evidence on whether celebrity endorsements actually change health related behaviours remains limited, and we would like to know what you, our M3 members, think about this issue.

You can find the results of this pulse below. As you can see, healthcare professionals in the UK, Italy, Spain, and Germany feel that utilisation of high-profile figures in promotion of public health priorities is helpful to the cause involved. France is split 50/50.

Healthcare professionals in Canada and USA agree with their European peers. However, Europeans have the highest percentage of ‘Helpful’ with 71%, while Canada and USA have 60% and 58% respectively.

healthcare campaigns

healthcare campaigns

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