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How participation in Market Research contributed to the Covid-19 response

Healthcare Market Research

An excellent example of the immediate, positive impact of participating in healthcare market research studies is this COVID-19 focused project.

As the pandemic swept the world, the team at the University of Birmingham’s response included research into COVID-19 antibody and antigen assays. It was crucial to the development of these tests that they heard from a large sample of doctors globally, to understand their preferences for the type of test and the method of delivery.

Here at M3 Global Research, we recruited over 29,000 doctors to participate, with the studies delivered in local language, within a week of launch in April 2020. By August 2020, the research team had produced the most sensitive home testing antibody kit globally.

Read the case study to learn more about how market research participation – by healthcare professionals just like you – had an immediate and valuable impact on the global pandemic effort.

Quantitative research

“Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data.
This research strategy promotes the objective empirical investigation of observable phenomena.”- Wikipedia

Qualitative research

“Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, descriptive questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artifacts.” Wikipedia

Primary research

“Primary market research, also known as field research, is new research that a business undertakes itself. It involves collecting new data and information that has not been collected before..”- BBC

Sampling method

“Sampling is the process of surveying a small group and extrapolating their responses to a larger group. A sample size calculator will determine how many responses are needed from the group to obtain valid data at a particular confidence level.”- NBRI

Full article: “Health Care Professionals’ Confidence and Preferences for Diagnostic Assays for SARS-CoV-2: A Global Study” can be found on Frontiers in Public Health website.

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