An excellent example of the immediate, positive impact of participating in healthcare market research studies is this COVID-19 focused project.
As the pandemic swept the world, the team at the University of Birmingham’s response included research into COVID-19 antibody and antigen assays. It was crucial to the development of these tests that they heard from a large sample of doctors globally, to understand their preferences for the type of test and the method of delivery.
Here at M3 Global Research, we recruited over 29,000 doctors to participate, with the studies delivered in local language, within a week of launch in April 2020. By August 2020, the research team had produced the most sensitive home testing antibody kit globally.
Read the case study to learn more about how market research participation – by healthcare professionals just like you – had an immediate and valuable impact on the global pandemic effort.