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January 16, 2023

Top Healthcare Trends in 2023 according to the experts 

*The translation of this article in French, German and Spanish has been made through machine translation and has not been edited yet. we apologise for any inaccuracies.

Will virtual healthcare, digital platforms, and home testing products continue to have a significant impact on the healthcare industry in 2023? Or will we start to see more focus on applications of new healthcare technologies such as wearable devices, artificial intelligence, augmented and virtual reality, biotechnology and robotics, and cloud technology? We asked our global panel of thousands of healthcare professionals for their predictions for the top healthcare trends in 2023.

Over 2,200 healthcare professionals across 14 countries in USA and Europe shared their opinions about 2023 healthcare trends in December’s M3 Pulse survey. Here you´ll find the results, both globally, and by region.

Which of these healthcare trends do you believe will have the most impact in 2023? Share your thoughts in the comment section below, or on LinkedIn.

top healthcare trends

1. Artificial intelligence

Including the use of video, audio, and behavioural data to better understand the connection between patients, disease, and treatment.

2. Augmented and virtual reality

Including the use of CAT scans and 3D –scan data to simulate and view a patient’s body before treatment.

3. Biotechnology and robotics

Including prints of living cells, bones and eventually even organs implanted in patients’ bodies.

4. Cloud technology

Including remote servers accessed via the internet to store, manage and process patient records and healthcare-related data.

5. Home testing products and digital platforms

Including products that test for viruses or diseases at home, with remote check-ups and consultations.

6. Virtual healthcare and telehealth

Including telemedicine and the use of internet of things (IoT), relieving care demands and reducing the need for face-to-face consultations.

7. Wearable devices

Including the use of sensors, actuators, electronic patches, and software to monitor a patient’s health, identify anomalies, and treat health conditions.

virtual healthcare

2022 Healthcare Trends Recap

But first, let´s recap which healthcare trends our panel predicted last year…

In 2021, there had been a real emphasis on implementing and optimising new healthcare technologies that were either developed or tested during the COVID-19 pandemic. When we asked our panel at the start of 2022 what their predictions were for that year, 49% of global respondents thought that telemedicine and virtual healthcare models would be the trends likely to have the biggest impact on healthcare. As predicted, remote care adoption has indeed been accelerated through relaxed regulations and has been embraced even across rural areas and transcends socioeconomic categories.

In addition to the predicted focus on telehealth, 33% of respondents thought that increasing mental health support for healthcare workers was going to have a significant impact, and 32.8% thought increased access to high-quality evidence-based health content would impact the sector the most.

Read the full article on `Healthcare Trends 2022´.
biotechnology

Global Top 3 Healthcare Trends 2023

How will the healthcare industry evolve in 2023? We surveyed 2,214 healthcare professionals across 14 countries in USA, Europe, and the Nordics. Here’s what they predict to be the top three global healthcare trends for this year.

TOP 1. Virtual healthcare

Mirroring last year’s predictions, the global M3 panel predicts that virtual healthcare and remote consultations will have the greatest impact on healthcare in 2023, with 20% of respondents choosing this option.

Despite us no longer being subject to lockdowns and stay-at-home orders, the medical community continues to embrace virtual and remote healthcare solutions to reduce costs and limit strain on healthcare providers.

According to a recent publication from Meticulous Research, the global telehealth market is expected to grow at a Compound Annual Growth Rate (CAGR) of 21.6% in 2022 to reach $539.73 billion by 2029. Supporting this trend, the World Health Organization (WHO) has predicted a deficit of 15 million healthcare professionals by 2030. This shortfall is expected to drive increased adoption of both telehealth and artificial intelligence (AI) solutions to deliver care remotely.

TOP 2. Wearable devices

17% of respondents believe that using data from personal wearable devices to help screen and detect abnormalities in patients will be the next biggest trend in healthcare in 2023.

As wearable devices such as fitness trackers, smart watches, smart clothing, ECG monitors, and wearable biosensors enter ‘mass market’ status, they are becoming increasingly affordable, and developments in the technology deliver more accurate data every year. Device providers such as Whoop have implemented exportable reports designed to assist healthcare providers with longitudinal data on metrics including heart rate variance, wrist temperature, resting heart rate, and respiratory rate.

In 2020, 30% of American adults used wearable technology for healthcare and more than 80% were willing to share their results with their care provider*. These numbers are expected to be higher by the end of 2023. According to Global Data, the global wearable technology market is expected to see an annual growth rate of 19% from $22 billion in 2018 to $54.4 billion in 2023.

TOP 3. Home testing products and digital platforms

16% of respondents believed that the use of home testing products and digital platforms will continue to be used and help facilitate remote screening, diagnosis and consultations, alongside other telehealth solutions.

2020 saw new records for rapid home test kits available on the market, with both home-result, and mail-in options for viruses, cancers, and other disease areas*. In a post-pandemic era, people are more comfortable with home testing, leading to a cohort of educated patients, who could potentially present their diagnosis and having researched available treatment pathways before booking a physical appointment with their healthcare provider.

*Please select your language

Although there are commonalities across the top scoring trends across all markets, there are some regional variances, which we’ve summarised here.

Check out the top three healthcare trends in your region down below!

wearable devices

Top 3 Healthcare Trends in 2023: USA

American healthcare professionals believe that virtual healthcare and telehealth trends are here to stay, and that home testing products and wearable devices will continue to impact the way we screen, diagnose, and treat patients. Compared to the other markets surveyed, the US stands out as the only region to think that virtual healthcare will have the biggest impact on healthcare.

Here are the top three US healthcare trends predicted for 2023 according to 1,097 healthcare professionals in USA.
 
  1. 22% of US respondents believe that virtual healthcare and telehealth trends will continue to have significant impact on the healthcare industry.
  2. 21% think that the second most impactful healthcare trend in 2023 will be increased use of home testing product kits and the use of digital platforms.
  3. 18% thought that wearable devices will continue to grow as a sector, and support healthcare decision making.

*Please select your language

top healthcare trends-

Top 3 Healthcare Trends in 2023: Europe

Healthcare professionals in European countries such as Germany, France, Italy, Spain, and the United Kingdom believe that artificial intelligence (AI) applications will have the greatest impact in healthcare, followed by virtual healthcare. As in the Nordics and US, wearable devices were the third most popular trend overall.

The top three European healthcare trends in 2023, according to 919 healthcare professionals in Germany, France, Italy, Spain, and the United Kingdom:

  1. 18% of EU respondents believe that the use of artificial intelligence (AI) in healthcare is the trend that will have the most impact during 2023.
  2. 16% stated that the second most impactful healthcare trend will be the development and continuous integration of virtual healthcare and telehealth platforms.
  3. 14% think that mass adoption of wearable devices will continue supporting healthcare professionals with diagnosis, medication adherence, and monitoring.

*Please select your language

virtual healthcare

Top 3 Healthcare trends in 2023: Nordics

Although Nordic healthcare professionals agree with those in other European countries that artificial intelligence (AI) and new healthcare technologies such as wearable devices will play a significant role in healthcare during 2023, the majority of the respondents forecast that home testing products and digital platforms will be the biggest healthcare trend.

The top three Nordic healthcare trends in 2023 according to 198 healthcare professionals in Sweden, Denmark, Finland, Norway, Netherlands, Austria, Belgium, and Switzerland are:

  1. 22% of respondents think that home testing solutions and digital platforms will have the biggest impact on healthcare in their region in 2023.
  2. 16% believe that the use of artificial intelligence (AI) in healthcare will be in the top three healthcare trends for this year.
  3. In common with the US and EU, 16% of respondents answered that the third most impactful healthcare trend in 2023 will be the increased use and integration of wearable devices.

*Please select your language

Do you agree that these are the healthcare trends to watch out for during 2023? Let us know what you think by leaving a comment below. You may also want to follow us on LinkedIn for the latest updates.

M3 Pulse is an internal online survey conducted monthly with M3 panel members globally. To participate and share your opinions on new healthcare technologies and trending healthcare topics, and important future healthcare developments, sign up below.

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2 comments

  1. Virtual healthcare has absolutely evolved and has has a tremendous impact in patient care. As a provider as see the many advantages that virtual care has especially during a pandemic!

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