0 comments on “Celebrity endorsement in healthcare campaigns”

Celebrity endorsement in healthcare campaigns

celebrity endorsment

Celebrity endorsement in healthcare campaigns is a form of marketing strategy which involves celebrities or high profile figures using their social status to help promote a product, service or raise awareness on environmental, social, or health matters. Evidence on whether…

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Patient’s Use of the Internet for Medical Information

The creation of the internet has improved the accessibility and easy dissemination of information. However, the unlimited bounds of cyberspace have resulted in a collection of a predominantly disorganised resources. There are opposing opinions here: whilst many physicians perceive internet…