Prescription of generic drugs

18 years ago Brazil welcomed the country's first generic drug registration. According to the National Agency for Sanitary Vigilance Agency (Anvisa), prescription of generic drugs increased 65% from 2015 to 2018. Between February of last year and February of this year, 34% of the 115 million medical prescriptions issued were generic versions. The implementation of … Continue reading Prescription of generic drugs

Understanding healthcare market research

Working in the pharmaceutical industry includes frequent use of market research and collaboration with fieldwork agencies like M3 Global Research. The M3 blog spoke to someone working regularly at that interface about how healthcare market research affects their decision making. Read the full interview: How does market research support the development of a new therapy … Continue reading Understanding healthcare market research