Vaccines and perception of the pharmaceutical industry

Over the last decade there have been multiple controversies which have damaged the reputation of ‘Big Pharma’ in the eyes of the general public. However, their COVID-19 response, and subsequent rapid vaccine development is now considered essential to securing a…

Understanding healthcare market research

Working in the pharmaceutical industry includes frequent use of market research and collaboration with fieldwork agencies like M3 Global Research. The M3 blog spoke to someone working regularly at that interface about how healthcare market research affects their decision making.…