Celebrity endorsement in healthcare campaigns

Celebrity endorsement

Celebrity endorsement in healthcare campaigns is a very common form of marketing strategy. It involves celebrities or high profile figures using their social status to help promote a product, service or raise awareness on environmental, social, or health matters. Evidence…

Physician revalidation process

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Physician Revalidation process, which aims to demonstrate an acceptable level of competence in doctors, is attracting increasing interest worldwide. Especially since the definitions and mechanisms of revalidation vary significantly across countries – there’s no accepted ‘best practice’. While in the…