One day at the Santa Run for Breast Cancer Now

Santa Run

On 8 December, 15 members of our London office participated in the annual Santa Run. This worthwhile event is organized by Skyline Events and takes place in Victoria Park every December. Currently, Santa Run is in its tenth year and…

Celebrity endorsement in healthcare campaigns

Celebrity endorsement

Celebrity endorsement in healthcare campaigns is a very common form of marketing strategy. It involves celebrities or high profile figures using their social status to help promote a product, service or raise awareness on environmental, social, or health matters. Evidence…