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March 8, 2022

How market research has helped NHS patient engagement

Market research projects often consider the views and opinions of multiple stakeholder groups, ensuring that decision makers consider all voices.

In this case study, one of the biggest healthcare organizations, the UK’s National Health Service (NHS) worked with the M3 panel to run a series of co-creation workshops. 

Patient, caregiver, HCP, and hospital administrator groups were all represented, realizing a rare opportunity for providers to hear directly from service users about their lived experiences.

Moderators guided the conversations whilst still maintaining fluidity and allowing all stakeholders the flexibility to ask follow-up questions and gently challenge where necessary. At the end of the session, moderators collated feedback and actions, which included specific recommendations for service delivery that were unilaterally accepted.

This project in collaboration with NHS won ‘Best Patient Impact’ at the BHBIA BOBI Awards, recognizing the innovative approach the study embodied, and the measurable changes adopted as a direct result. 

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“Patient engagement and healthcare organizations” study in collaboration with the NHS and winner of  “Best Patient Impact’ award at the BHBIA BOBI Awards, is one example of how market research is vital for the healthcare sector.

To learn more about the positive impact of being part of the M3 panel and participating in healthcare market research studies, please see the results of this COVID-19 focused project.

of the many topics we cover, you can visit our available studies section and discover all the paid opportunities available for your specialty.

You can also learn more about what is healthcare market research and how to participate in medical research.

By joining M3 Global Research, you will be able to have your voice heard. Taking part in market research is easy and you will receive an incentive for your precious time.

We are looking for opinions from healthcare professionals as well as caregivers and the general public to improve future patient outcomes.

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